Rene invents Suka Pinakurat along with other products. Rene’s wife, Donna marketed the products in Iligan City. The business had only one (1) employee.
The product was introduced on a grander scale in Iligan City. Initial public reaction to the products was encouraging. However it was Suka Pinakurat that showed the highest acclaim.
Emboldened by the positive market feedbacks, the business sought to market Suka Pinakurat in the mainstream market…..the big grocery stores in Iligan City. However major obstacles stood in the way. The product’s crude appearance brought about by its homemade labels deterred business with most of the retailers. Listing fees and other charges also prohibitive and thus the business had to content with a few believers who allowed display of the products an either consignment or one up one down schemes.
The market expanded its reach to Cagayan de Oro (CDO) City in the divisoria fruit stands, airport specialty retail shops and other small scale retail outlets. Delivery and collection visits were made once a month. Product exposure to travelers and to their places of origin was made. Large retailers were approached with the same negative reactions.
Working only with small and micro business retailers, the quality of the product shone and this caught the eye of the large retailers who previously declined the product. With this leverage, the product gained entry into large retail establishments unburdened with all fees and charges.
A few concerned businessmen in the Iligan suggested that the labels had to be changed professionally and provided credit terms of “payable when able” for its procurement. All product labels were changed and the effect was very dramatic. The product even became more acceptable then it already was and it was able to overcome one of its major obstacles, its crude appearance. The concerned businessmen were paid in less then a month.
Due to the sudden increase in orders from medium and large retailers for the product, the business was slowly being overwhelmed both in production and in its capitalization for raw materials and inventories. As a result, the workforce increased from three (3) workers in 2003 to twelve (12) in year-end 2004. To resolve the capitalization problem, the business set out a cash and carry policy. All transactions would now have to be paid first before it may be picked up from the factory.
A distributor was established for Cagayan de Oro and Cebu Cities
Reinard Donn C. Stuart del Rosario effectively took charge of the business under Green Gold Gourmet.
Trademark registration of “Pinakurat”.
The Manila depot outlet was established.
A barcode system was secured from GS1.
A distributor was established for Davao.
A distributor was established for Metro Manila.
A distributor was established For Australia.
The City Government of Iligan acknowledged the business as one of the outstanding sons of the City.
Go Negosyo awarded the inventor, Rene Jose B. Stuart del Rosario, as one of the most inspiring entrepreneurs in Northern Mindanao.
Soft Opening of Suka Pinakurat Processing Facility.
Soft Opening of Suka Pinakurat Sales Office and Warehouse.